The Regional Arts Commission of St. Louis launched St. Louis Arts as part of a broader effort to promote tourism through the city’s cultural landscape. The goal was to create a digital hub that captured the spirit of St. Louis’ arts community while providing practical resources for visitors. With tight timelines and a focused budget, RAC partnered with TPI to bring the concept to life quickly and effectively.
The Challenge
RAC needed to launch St. Louis Arts rapidly to align with a tourism campaign rollout.
- Aggressive schedule and cost constraints.
- Requirement for a visually rich yet lightweight WordPress site.
- Need to showcase attractions, profiles, and blog content in an intuitive structure.
- Limited internal resources for design and custom development.
The Solution
TPI was able to expand on a rough design concept provided by RAC, and build a custom WordPress theme to deliver a polished, campaign-ready website.
- Designed the site to match the campaign’s visual identity and brand direction.
- Developed a custom child theme to extend a popular and powerful WordPress builder theme.
- Provide continued support for ongoing content updates and promotional campaigns.
The Results
St. Louis Arts launched on time and within budget, successfully anchoring RAC’s regional tourism campaign. The site became a vibrant, easy-to-navigate resource for visitors seeking art, music, and cultural experiences. Its mobile-first design and clear navigation enhanced user engagement while expanding awareness of St. Louis’ creative community