Through its partnership with the St. Louis Blues, Ameren’s Power Play Goals for Kids program donates money for every power play goal scored, with fans deciding which charity benefits most. Ameren partnered with Thoughtprocess Interactive to rebuild the program’s digital experience, creating a mobile-friendly platform where fans could vote, track donations, and share their support.
The Challenge
Ameren needed a refreshed online platform to better engage fans and simplify program management. The new site had to display live data, manage thousands of votes fairly, and drive participation. We needed to:
- Simplify Voting – Make the process quick, clear, and secure.
- Show Real-Time Progress – Display updated totals for goals, donations, and votes.
- Boost Engagement – Encourage fans to share and connect through social media.
The Solution
We developed a streamlined, interactive site that brought real-time data and fan participation together.
- Responsive Design – Optimized for mobile, with pre-, live-, and post-voting phases.
- Voting + Admin Tools – Built backend systems for managing and validating votes.
- Live Stats Integration – Pulled data directly from the NHL API for automatic updates.
- Social Sharing – Added “I Voted” features to increase visibility and engagement.
The Results
The result was an engaging, fan-driven experience that connected hockey excitement to community giving. Thousands of fans cast votes and shared their support throughout the season, while live updates showcased the growing impact of each Blues power play goal. The simple structure made it easy for Ameren’s team to manage, monitor, and celebrate results, strengthening their connection with the local community.