Clark Fork Coalition came to us with a challenge: their website was packed with critical information, but visitors struggled to find what they needed. The site had grown over time without a clear structure, making it hard for users to explore the river basin, understand major threats, or get involved. We helped reorganize their site structure and develop a strategic navigation plan—one that connects the dots between issues, tools, locations, and action.
The Challenge
Clark Fork’s existing site offered an incredible depth of information but lacked clarity: users struggled to understand where threats were located or which projects were in progress; the site offered no intuitive way to explore the river basin by region or topic; and while educators, donors, residents, and scientists each had distinct needs, the site didn’t reflect those differences. We needed to:
- Clarify the User Path – Reorganize the navigation to help users find relevant threats, projects, and resources.
- Connect Concepts to Locations – Make it easier to explore the basin geographically and conceptually.
- Encourage Engagement – Improve visibility of actions like donating, volunteering, and learning more.
The Solution
We created a flexible navigation framework that connects content by issue, geography, and audience type—helping users see how everything ties together.
- Mapped user journeys for a range of real visitors: donors, teachers, scientists, concerned residents
- Restructured primary navigation into clearer categories like What We Do, You Can Help, and Basin Status
- Introduced lateral linking across threats, tools, and locations to guide deeper exploration
- Recommended UX-friendly tools, like a Status Map and Threat Board, to visualize key issues
The Results
The result was a simplified, user-first structure that supports Clark Fork Coalition’s mission and makes the site easier to navigate—for everyone from scientists to schoolteachers. The site now guides people toward meaningful action, lets visitors can explore the river basin by region or concern, and makes major threats and projects easier to discover and understand.