Ameren partnered with Thoughtprocess Interactive to create a digital centerpiece for its Community Lights initiative, an interactive landing page that tracks St. Louis City SC goals and converts them into real-world impact. For every goal scored, 100 LED bulbs are donated to local communities, and the site dynamically displays this growing total. The page also serves as a resource hub for announcements and energy-saving content throughout the season, blending storytelling, data visualization, and community engagement into one streamlined experience.
The Challenge
Ameren wanted to showcase its partnership with St. Louis City SC in a way that highlighted real community impact. For every goal scored, Ameren donates 100 LED bulbs to local neighborhoods—but the initiative needed a digital hub that could bring this to life in real time. We needed to:
- Visualize Impact – Show live updates of goals and donated bulbs throughout the MLS season.
- Unify the Brands – Create a design that reflected both Ameren and St. Louis City SC identities.
- Keep It Simple – Ensure the site was easy to navigate, update, and maintain.
The Solution
We developed a streamlined, data-powered landing page that connected fans directly to Ameren’s community mission.
- Live API Integration – Pulled real-time goals data from MLSsoccer.com to update donation totals automatically.
- Unified Brand Experience – Blended both Ameren and City SC branding in a clean, energetic design.
- Simple Site Management – Built on WordPress, allowing easy updates to content throughout the season.
- Reliable Performance – Provided hosting, monitoring, and analytics to ensure a smooth experience from kickoff to close.
The Results
The result was an engaging, data-driven landing page that turned every St. Louis City SC goal into visible community impact. Fans could track goals and light bulb donations in real time, connecting game-day excitement to Ameren’s energy-efficiency mission. The streamlined structure made the site easy to navigate and update, while the live API integration and branded design strengthened Ameren’s connection with local communities throughout the season.