20 Minutes to Fitness is a personal training studio that offers one-on-one, science-based workouts designed to deliver results in just 20 minutes a week. They needed a refreshed website that reflected their professional, evidence-driven approach while making it easier for visitors to learn about their services and take action online.
The Challenge
- Outdated site layout and visual design made the practice look less professional.
- Complex content made it hard for visitors to find key information.
- Poor accessibility and slow load times hindered user experience across devices.
- Weak calls to action limited inquiries and patient conversions.
The Solution
- Refreshed the overall design, replacing older visuals and reducing unnecessary motion for faster page load times.
- Simplified the About section and reorganized content for better readability.
- Added stronger calls to action throughout the site to encourage contact and conversion.
- Optimized imagery and structure to improve accessibility and SEO.
The Results
The refreshed 20 Minutes to Fitness website now delivers a cleaner, faster, and more engaging user experience. Visitors can find information quickly, the design better reflects the brand’s professionalism, and clearer calls to action support stronger client conversions.