The Missouri Paddling Coalition was formed to bring together paddling and water conservation groups from across the state, creating a unified voice for Missouri’s rivers. As a newly established organization, they needed a clear identity and an online presence that could connect member groups, promote events, and share resources with paddlers and conservationists alike.
The Challenge
There was no single resource where paddlers, advocates, and partner organizations could find one another, share events, or coordinate efforts statewide. The Coalition’s goals were clear:
- Define a Unified Identity – Create a recognizable brand that represents paddlers and conservationists alike.
- Build a Central Hub – Develop an online home for events, member groups, and shared resources.
- Foster Connection and Growth – Make it easy for organizations and individuals to engage, collaborate, and expand the community.
The Solution
We developed a cohesive visual identity and custom WordPress website that give the Coalition both credibility and flexibility as it grows.
- Designed a Distinct Brand System – Created a new logo and collateral materials inspired by Missouri’s waterways and paddling culture.
- Built a Custom WordPress Site – Designed and developed a responsive site featuring a member directory, and event calendar.
- Focused on Usability and Growth – Structured the site for easy content updates and scalable functionality, supporting the Coalition as its network of partners and events expands.
The Results
We developed a complete visual identity for the Coalition, including a new logo and supporting collateral that capture the organization’s connection to Missouri’s waterways. Their new custom WordPress website was designed to serve as a central hub for the paddling community, featuring a directory of member organizations, an interactive event calendar, and flexible tools for sharing news and resources—all built to grow alongside the Coalition’s expanding network.