National Cart is a U.S.-based leader in the design and manufacturing of carts, racks, and custom equipment for grocery, warehouse, and foodservice industries. Known for innovation, durability, and precision, their products are trusted by major retailers and distribution centers nationwide. As their online catalog expanded, National Cart sought to modernize their website’s usability and strengthen its search visibility to support continued growth.
The Challenge
As National Cart’s catalog and audience grew, their website and SEO strategy struggled to keep pace. Key challenges included:
- Product pages didn’t clearly display multiple variations
- Limited filtering made browsing inefficient
- Outdated SEO practices reduced search performance
- Site structure wasn’t built for future scalability
The Solution
To address current site issues, we focused on improving both the technical foundation and the user experience. Our approach included:
- Introducing product variation functionality and improved visuals
- Updating backend fields to prepare for advanced filtering
- Enhancing mobile and page layouts for clarity and usability
- Implementing a targeted monthly SEO strategy focused on optimization and content growth
The Results
National Cart’s website now provides a more intuitive, informative experience that helps customers find and compare products with ease. The backend improvements positioned the site for future feature additions, while ongoing SEO work has boosted organic traffic, strengthened keyword visibility, and improved lead quality across key product categories.