Maintaining a professional presence on Facebook is (really) important for businesses and brands of every size. Why? Because the value of a "Like" is more than just a thoughtless action. One study has even suggested each "Like" a business or brand earns on Facebook is worth an average of $136.38 in cold hard cash. When consumers "Like" you on Facebook, they're far more likely to pick up what you're laying down in the real world too.
Though you might not love that Facebook probably knows more about you than your best friend, that treasure trove of consumer data makes it possible for you to deliver a micro-targeted message to any of its 1 Billion (and counting) registered users. Even better, you only pay for the ads that get a click. Not too shabby.
Additional benefits of Facebook Advertising include:
- Creative Flexibility
- Easily Editable
- Instant, Measurable Results
- Contextually Targeted
If you're thinking all that sounds too good to be true, you're right. There's a catch. Writing appealing ad copy, structing a campaign for optimal performance and managing budgets and bid amounts can be a recipe for a raging migraine if you aren't a pro. Lucky for you though, you've got a friend in the Facebook ads business! Give us a call to get started.
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