Bud Light March to the Championship Bucket Challenge
Bud Light's annual March to the Championship promotion involves a nationwide competition that culminates with teams traveling to a National Tournament to compete for a large cash prize. In support of the promotion, we developed a competition management system that allowed on-site officials to tally scores from game to game, and have that data automatically populate a real-time bracket display, both on-site and on Facebook.
To accomplish this: Provide real-time competition information and bracket display on-site and on Facebook. |
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Built in partnership with Cannonball Advertising and Promotion, and Fusion Performance Marketing.