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That takes nuts… Grape Nuts

grape nuts

The crunchiest cereal in the history of cereal, has a new angle they’re using to market their whole grain goodness. I just came across this site, obviously targeted at men, more specifically, middle-aged regular working Joes.

It’s actually pretty cool, and they’ve done a pretty good job making some web videos that are fun, and make you want to eat Grape Nuts (they make me want to them at least).  Will this angle work?  I haven’t had Grape Nuts in forever, but I’m definitely jonesin’ for a bowl now.

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