Tour de France Gets Interactive
Jul 09
As part of Lance Armstrong’s comeback and Livestrong campaign, Nike has created a way for you to get personally involved in the Tour. The robot, known as Chalkbot, prints user submitted messages on the streets of the Tour de France.
If your message is accepted you will receive a picture of the printed message as well as the location so you can figure out when the riders will be passing it. You can submit your message online or via text message to get in on the action!
