That’s Google with a big “G”

Jun 19

Ok, maybe it’s just me, but I’m not feeling Google’s new favicon… you know the little web page icon near the URL.

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When I think Google, I think “big G” not “little g”. Even stranger, is that they actually WERE the big G and made a conscious effort to be little. Maybe it’s just me, but seriously – do they realize how this could impact the way people interpret their brand?

All I’m saying is don’t be surprised if they regress a little after a move like this. Never underestimate the power of an authoritative capital letter!

5 Comments

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  1. Erin
    Jun 19 at 16:33

    Yes! I have been hating on the new favicon too, it sux. And they haven’t updated the whole brand to the little g either. My iGoogle homepage still shows iGoogle with a big G.

    Maybe it’s a weak attempt at shaking off the big brother image…

  2. Erin
    Jun 23 at 13:28

    Funny, I just ran across this post: http://www.alextips.com/google/how-to-change-googles-favicon-to-the-old-one/

    Apparently a lot of ppl dislike the little g.

  3. Abe
    Jun 24 at 17:05

    I dunno which is more unsettling for me… the little g, or the word ‘favicon.’

  4. Erin
    Jun 24 at 17:15

    LOL, excellent point. I think it should be referred to as ‘LilIcon’
    Then it has street cred.

  5. Cathy
    Jun 25 at 15:50

    I LOVE that you can change the lilfavicon (how’s that?) back. If this isn’t a sign, I don’t know what is.

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