Remember when…
Oct 24
…Hyundai first introduced cars here in the US? They were tiny, egg shaped, econo cars that, if I remember correctly, you could get for $5k or $6k. Apparently they’ve come a long way in 15 years or so. They’ve got their new Genesis that they’re advertising, and they’ve got a pretty slick microsite for that model.
I’m pretty impressed. Makes good use of video, some cool pseudo 3D stuff, and… I got there by clicking on a banner ad, so their ads are good too. Pretty nice campaign altogether.
Oct 28 at 10:00
that’s a really cool site. i like the performance and luxury sections, they’re really well done. they’ve been advertising that car like crazy during NFL games. it must be tough to get people to transition from a bmw or a porsche mindset to a hyundai, but they seem to be doing a nice job with their advertising and online strategy.