Pinterest Tips for Brands
Jun 15
With over 10 million monthly users, Pinterest has become the hottest social media tool of the moment. If used correctly, it’s possible for you to harness this potential for the benefit of your business in a big way. Just in case you’re not convinced, here are some quick facts to prove that Pinterest shouldn’t be ignored:
- Over 80% of pins are repins = exposure overload!
- Pinterest reached 10 million unique visitors faster than ANY website
- Pinterest drives more traffic to websites than YouTube, Google+ and LinkedIn combined
- Pinterest earns more revenue per click than Facebook or Twitter
- Research has shown that customers report actually like a brand better after viewing a brands Pinterest profile
Now here’s the low-down on how to maximize the potential of Pinterest for your business:
- Keep an eye on what is being pinned from your site! Check to see if items from your website have been pinned by copying and pasting this link and entering your website URL here: www.pinterest.com/source/yourwebsite.com
- Always make sure your “About” section is filled out completely. People want to know who you are!
- Repin! Pinning others pins will help you gain a wider following
- Use keywords in your pin descriptions so people looking for your goods or services can find you easily
- Organize your boards in an order that will attract “likes” to your page (see where the arrow is pointing below)
- Choose a unique image for each of your boards. Go to your board page and hover over the board you wish to edit and click where you see the arrow
- Always include a call to action and/or description of your pins – this increases consumer engagement over 80%. Here’s an example of one of our pins. Notice we have a large photo along with a call to action and a link to click through to our post.
Check out our boards to see all these tips in action: http://pinterest.com/thinktpi/
Still have questions? Ask them here or contact us for more information! http://www.thoughtprocessinteractive.com/contact-us.php
Loved this post. Just what I needed. Really it’s a excellent social network as you can get more traffic than others social network from pinterest & it’s a famous network all over the world.
It received just about 21.5 million total visits during the week ending on January 28 2012, which is 30 times the number of total visits just six months ago.
Thanks for your comment and for reading Martin! Pinterest is a lot of fun and it’s interesting to see the different “personalities” of brands and companies through these social sites. Brands are becoming more and more personal online and as these social sites develop they are really able to resonate with their consumers. I’m sure I’m not alone when I say, “I can’t wait to see what’s next!”
Pinterest is getting more popular right now. It’s great to see that more marketers now are appreciating the benefits of this tool.