Online Advertising Will Continue to Grow in the Recession
Dec 03
According to The Economist, online advertising will be relatively unscathed during the economic downturn. EMarketer agrees that we will still see growth in online ad spend, but has revised their growth projections for search advertising from a predicted 14.5% growth in 2009 to a 8.9% growth rate in the new year.
Some of the arguments: “Online marketing increasingly aims for awareness, consideration, preference and loyalty all at once…Marketing managers can therefore defend their online budgets as being both above and below the line.” And in relation to traditional forms of advertising: “All this makes spending on [online] advertising much less speculative, so that it starts to be treated instead as a cost of sales.”
