New Google advertising formats coming…
Oct 28
So marketers will again have new options for ad placement, plus new and exciting ad formats on Google properties. I think Danny Sullivan summed it up best when he said “The economic times are getting tougher, so Google’s doing its own form of “Drill, baby, drill” and tapping into reservoirs it has left untouched until now.”
Here’s a summary of the new ad formats in the works, but you can read Danny’s article on Advertising Age here.
1. “Show Products” Ads — Very cool for ecommerce sites. This ad format provides a little plus symbol under the ad copy that says “Show Products From [Merchant Name]“. Users can click on the plus symbol and product listings with images will appear beneath the ad, pushing competitors ads down the page (extra cool). Will we see this in time for Christmas?
2. Google is testing ads on Google Image Search – Banner ads (yep) have started appearing on Google Image search, near the bottom of the page. People have also seen adwords listings with images next to the ad copy.
3. Google is testing “Promoted Videos” on YouTube – Just like Adwords for video. These ads run alongside the normal YouTube search results, and allow advertisers to promote their video content on YouTube on a CPC basis.
4. YouTube “Click to Buy” links – Now you can see these links below some videos. It allows viewers to purchase products related to the videos they are viewing. It generates some revenue for Google, helps calm some compyright infringement issues, and it helps publishers convert viewers to a sale. Very clever. It makes me wonder how many times I would have bought something directly from my TV, after viewing a commercial, if I had that option. Probably too many times, especially during those super motivating infommercials…
5. More ads at Google Maps – We’re starting to see text ads show up beneath the map area on some maps.
