JcPenney steps out of the box
Dec 04
This is pretty darn funny – especially given that it was put out by a company who I can’t say I’ve seen anything fresh and creative from in quite awhile. I hope we see more of this light-hearted, youthful flair in their brand during the next year. In times like these, you’ve got to find a way to reinvent yourself and get noticed.
http://bewareofthedoghouse.com/
And can I put a plug in for their spend $25 get $10 off coupon they’ve been sending out lately. Another great way to pick up some much needed foot traffic.
