Cheap or Chic? Is it ok for Businesses to Send Holiday e-cards?
Dec 22
For the most part, the idea behind sending holiday cards to clients is about showing appreciation and spreading a little goodwill, right? So does it really matter if your good intentions arrive on actual paper? The answer: maybe.
At the risk of looking cheap, lazy and/or impersonal, e-cards are best left to businesses who fit one or more of the following criteria:
- Tech/Web Companies
- Environmentally-Related Companies
- Environmentally-Conscious Companies*
*Good rule of thumb here is whether your business walks the walk on evironmental responsibility the other 365 days a year in ways that are recognizable enough for your clients to be aware of them.
Done well, an e-card from a business like those described above can be an even better approach to spreading good cheer in a personal and fun way than traditional holiday cards. Speaking of…take a gander at what we drummed up for our ‘09 holiday card! (Tooting our own horn? No, not us!)
