Can anyone guess who won the ROI Challenge: PPC or Print Advertising.  I’d like to say it was an exciting match…

Check it out: http://www.thoughtprocessinteractive.com/roi/

…Hyundai first introduced cars here in the US?  They were tiny, egg shaped, econo cars that, if I remember correctly, you could get for $5k or $6k.  Apparently they’ve come a long way in 15 years or so.  They’ve got their new Genesis that they’re advertising, and they’ve got a pretty slick microsite for that model.

http://www.hyundaigenesis.com

I’m pretty impressed.  Makes good use of video, some cool pseudo 3D stuff, and… I got there by clicking on a banner ad, so their ads are good too.  Pretty nice campaign altogether.

I found the following article interesting. SilverPop is an email marketing company that has apparently developed a new product that bridges the gap between email marketing and Social Network Marketing.

http://www.silverpop.com/news/press/10_02_08.html

The new bailout bill does officially include a tax credit for employers to help reimburse bicycle commuting employees.  It’s a $20/month credit per cyclo-commuting employee so that the employer can reimburse for reasonable expenses incurred by the employee “for the purchase of a bicycle and bicycle improvements, repair, and storage, if such bicycle is regularly used for travel between the employee’s residence and place of employment.”

So, that new bike you’ve been eyeballing at the bike shop, now’s the time get it.  Maybe save $20 to $40 a month in gas, plus $20 from the gov.

http://www.bicycleretailer.com/news/newsDetail/1878.html

I thought this was a particularly useful and interesting post on business blogging. Be sure to follow the link for a list of 50 companies making good use of “social marketing.”

How to Blog for Your Business – the Good and the Bad.
http://www.usnews.com/blogs/risky-business/2008/9/10/how-to-blog-for-your-business–the-good-and-the-bad.html