Posts in ‘Cathy Sherwood’

JcPenney steps out of the box

Dec 04

This is pretty darn funny – especially given that it was put out by a company who I can’t say I’ve seen anything fresh and creative from in quite awhile. I hope we see more of this light-hearted, youthful flair in their brand during the next year. In times like these, you’ve got to find a way to reinvent yourself and get noticed.

http://bewareofthedoghouse.com/

And can I put a plug in for their spend $25 get $10 off coupon they’ve been sending out lately. Another great way to pick up some much needed foot traffic.

Cathy Sherwood, LOL, Social Media Marketing     0 Comments

Abe. I think I have something you’re going to love…

Jul 01

Ok, so this is probably something that Erin would normally drop the ball on, but I couldn’t help myself. I think it could make a pretty big impact on how we approach design and development for our clients.And now, without further delay…

Adobe, Google and Yahoo join to make Flash content searchable!!

As Ryan Stewart, an Adobe evangelist put it…
“So what does that mean? We are giving a special, search-engine optimized Flash Player to Yahoo and Google, which is going to help them crawl through every bit of your SWF file. This Flash Player will act just like a person would in some cases. It will click on your buttons, it will move through the states of your application, get data from the server when your application normally would, and it will capture all of the text and data that you’ve got inside of your Flash-based application. We’ve basically provided a very powerful looking glass into SWF files so Google and Yahoo can pull out meaningful information.”

Read more here: http://www.eweek.com/c/a/Enterprise-Apps/Adobe-Teams-with-Google-Yahoo-for-Flash-Search/

And here: http://www.adobe.com/devnet/flashplayer/articles/swf_searchability.html

So, I’m curious… Erin, what’s your take??

Cathy Sherwood, Multimedia News, Search Engine Optimization     4 Comments

That’s Google with a big “G”

Jun 19

Ok, maybe it’s just me, but I’m not feeling Google’s new favicon… you know the little web page icon near the URL.

Image Hosted by ImageShack.us

When I think Google, I think “big G” not “little g”. Even stranger, is that they actually WERE the big G and made a conscious effort to be little. Maybe it’s just me, but seriously – do they realize how this could impact the way people interpret their brand?

All I’m saying is don’t be surprised if they regress a little after a move like this. Never underestimate the power of an authoritative capital letter!

Cathy Sherwood, Design News     5 Comments