Bunny vs. Rabbit

May 26

There are several things that I’m seriously interested in. Two of the biggies are writing (obviously) and politics. Even if you’re not all that into either one of those things, this interview with political PR guru, Frank Luntz, is worth checking out for any business owner or marketing/brand manager who wants to know what really makes people tick (Hint: it’s all about the language). While technically he’s actually discussing “phrasing” vs. “writing,” the practical applications are the same.

Behold: The Wordsmith

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