Bullrun! (No, not that one)
Jul 22
We recently buttoned up a pretty cool project for Black Magic Auto Care Products to highlight their sponsorship of Bullrun 2009. In case you’re wondering, Bullrun is an annual, seven-day, cross-country road trip featuring a rowdy, celeb-studded cast of characters and some of the hottest, most exclusive automobiles on the planet.
As part of their sponsorship efforts, Black Magic entered a customized, Ford F-150 SVT Raptor driven by the guys at Garage 419 into the rally to get in on the action and get extra mileage (pun intended) out of their participation.
To put rally fans in the passenger seat with the Black Magic team, we built a custom microsite with flash features for daily updates, race tracking and even a custom YouTube Channel. Through daily blog posts, an up-to-the-minute Twitter feed, maps, photos and videos, Black Magic fans were able to live the experience of an exclusive and world-renowned automotive event and interact directly with the brand in an engaging and authentic way. Check out our portfolio for more information or visit the site to see things for yourself!
