Author Archive

Blackbird – A browser for the African American community

Dec 09

The browser wars have reached a new level…

“Blackbird is a web browser for the African American community. Blackbird was developed by a team of African Americans to allow you to connect to what’s going on in the African American community….Because we know that 85% of African Americans prefer online news information from the Black perspective.”

Um….Nevermind, I’ll keep my thoughts to myself on this one.

iPhone summer love, winter blues…

Dec 08

So in the past six months I’ve openly and freely loved my iphone. I really can’t say I had any complaints. Very few dropped calls. Loads of fun with apps. Reasonably fast internet connection. My usb charger never went up in flames, despite the warnings. I got plenty of time with each battery charge. I thought my phone was perfect, until it got cold here in St. Louis.

Something that never occurred to me when I purchased the iPhone in the summer (clever release date)…You can’t use it with gloves on. It only responds to your bare skin. This poses a major problem and serious annoyance, especially when you’re driving or walking around outside in the cold. It’s really not cool to have to either:

1) Scramble to take my gloves off and get to the phone in time to answer while simultaneously operating a vehicle or walking two large dogs, or…
2) Use my nose to unlock the screen and type in my password.

That little oversight has become a real annoyance.

Online Advertising Will Continue to Grow in the Recession

Dec 03

According to The Economist, online advertising will be relatively unscathed during the economic downturn. EMarketer agrees that we will still see growth in online ad spend, but has revised their growth projections for search advertising from a predicted 14.5% growth in 2009 to a 8.9% growth rate in the new year.

Some of the arguments: “Online marketing increasingly aims for awareness, consideration, preference and loyalty all at once…Marketing managers can therefore defend their online budgets as being both above and below the line.” And in relation to traditional forms of advertising: “All this makes spending on [online] advertising much less speculative, so that it starts to be treated instead as a cost of sales.”

Who Said Calc Teachers Were Not Creative?

Dec 02

San Diego Calc teacher sells ads on his tests to recoup money lost in budget cuts. Brilliant. I’m just glad I’m finished with school because my mother would have bought a large banner at the top of the test threatening me to fail another Calc test…

The Many Uses for Bacon

Nov 26

As we learned from Pulp Fiction, bacon is good. And apparently it’s good for more than eating. Just thought I’d notify you Cyber Monday shoppers of some interesting bacon gifts I discovered thanks to a friend who identifies himself as a bacon (um, we’ll just use the world “fan” instead of what he actually said).  Perpetual Kid has bacon wallets, bacon floss, and my favorite: bacon and egg breakfast bandages.

Google takes personalized search to a new level… again

Nov 21

So I want to whine and kick and scream because this hasn’t rolled out to my Google account yet, but Google launched SearchWiki today. Instead of testing it, I have to sit back and envy others who are using it and tweeting about it.

Here’s an article on Mashable about how it works: http://mashable.com/2008/11/20/google-searchwiki/

According to Mashable (and jerks who already have the feature), SearchWiki allows you to re-order search results, remove or add links to the search results page, and leave notes with any listing which others will be able to view.

Wow, major changes.

The Sea Otter and Yellow Pages Have Something In Common

Nov 19

Sea Otter

Apparently they are both threatened with extinction. Well, according to this article by the Wall Street Journal. Ouch.

EEEEWWWW…

Nov 18

Looks like astronauts will soon get their drinking water from recycled urine. My favorite quote from the article:

“Agency officials say the water from the system will be cleaner than U.S. tap water.”

Maybe Bear Grylls is actually on to something…

Top 11 Lamest Blogs

Nov 17

Whew! We didn’t make the list. :)

PC World – Top 11 Lamest Blogs

I actually know of a few blogs that are lamer than these. Why is it Top 11 anyway?

A lesson on CS in a down economy

Nov 06

The other day I received a heartfelt email from a company who was reaching out to it’s partners in an effort to let them know how important they were to the success of the company. They wanted partners to know that during these times of economic instability, they were doing everything they could to make the company more profitable, as well as the partners. The email began like this:

We understand that the recent economic turmoil has created a lot of uncertainty in the lives of [removed] publishers. During these difficult times, we’re continuing to invest in innovations that improve publisher monetization and advertiser value in the content network.

The letter then went on to say that the company realizes the partners are one of the company’s greatest assests and the company does not take for granted the fact that their success is tied to their partners’ committment.

We’ll keep driving technological progress, but our best asset will always be our publisher partners. The strength of [removed] lies in the value of the content you bring to users and the quality of the sites you bring to advertisers. Our success is tied to yours. We look forward to partnering with you for the long term, and remain dedicated to helping you succeed.

So it’s probably obvious to you now who this letter came from even though I removed their product name twice. It came from Google. The phrase that was removed twice was “Adsense.” Google is reaching out to Adsense publishers with a heartfelt email. 

One would think that an email that went out in mass to an entire nation of Adsense publishers wouldn’t have much of an impact on an individual level. But it did have an impact on me actually. It made me think for a couple of reasons:

  1.  It caught me off guard initially because Google isn’t exactly known for customer service with Adsense Publishers. Granted their CS has been improving quite a bit over the last couple years, but still, it was unexpected.
  2. After the initial “huh” moment, it made me think of something more important. I thought about how critical customer service can be when times are tough economically. When your clients are feeling the pinch of a recession, a little extra customer service goes a long way. Letting your clients know that you value their business and that you’re committed to helping them succeed can make all the difference in the world. It could be the difference between developing a long-lasting and respected relationship with them or being the first to find out they’ve recently had budget cuts.
It was nice to be reminded that even large companies need to look back to the basics from time to time and remember what makes their clients stay around.