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	<title>Thinkubator - A Thoughtprocess Interactive Blog &#187; Abram</title>
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	<link>http://www.thoughtprocessinteractive.com/blog</link>
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		<title>Easy = True</title>
		<link>http://www.thoughtprocessinteractive.com/blog/easy-true</link>
		<comments>http://www.thoughtprocessinteractive.com/blog/easy-true#comments</comments>
		<pubDate>Sun, 07 Feb 2010 19:13:07 +0000</pubDate>
		<dc:creator>Abram</dc:creator>
				<category><![CDATA[Abram Siemsen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Team Posts]]></category>

		<guid isPermaLink="false">http://www.thoughtprocessinteractive.com/blog/?p=510</guid>
		<description><![CDATA[This article in the Boston Globe doesn&#8217;t talk about web design directly, but it presents fascinating data about a number of things that influence the success of websites. The concept ( &#8220;easy = true&#8221; ) is simple, but the ramifications are profound. Or maybe I just THINK they&#8217;re profound because the concept is easy?<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.thoughtprocessinteractive.com/blog/easy-true' addthis:title='Easy = True ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.boston.com/bostonglobe/ideas/articles/2010/01/31/easy__true/">This article</a> in the Boston Globe doesn&#8217;t talk about web design directly, but it presents fascinating data about a number of things that influence the success of websites. The concept ( &#8220;easy = true&#8221; ) is simple, but the ramifications are profound. Or maybe I just THINK they&#8217;re profound because the concept is easy?</p>
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		<item>
		<title>The Evolution of Web Video</title>
		<link>http://www.thoughtprocessinteractive.com/blog/the-evolution-of-web-video</link>
		<comments>http://www.thoughtprocessinteractive.com/blog/the-evolution-of-web-video#comments</comments>
		<pubDate>Thu, 17 Dec 2009 01:02:15 +0000</pubDate>
		<dc:creator>Abram</dc:creator>
				<category><![CDATA[Abram Siemsen]]></category>

		<guid isPermaLink="false">http://www.thoughtprocessinteractive.com/blog/?p=503</guid>
		<description><![CDATA[If you&#8217;re iffy on the geek-talk surrounding video on the web, you&#8217;re not alone. Like everything technical, there are multiple layers of complexity to &#8216;appreciate&#8217;, and nothing is static — it all changes over time. What you knew yesterday is obsolete today. In fact it was probably obsolete yesterday! So what&#8217;s the average human to [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.thoughtprocessinteractive.com/blog/the-evolution-of-web-video' addthis:title='The Evolution of Web Video ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;re iffy on the geek-talk surrounding video on the web, you&#8217;re not alone. Like everything technical, there are multiple layers of complexity to &#8216;appreciate&#8217;, and nothing is static — it all changes over time. What you knew yesterday is obsolete today. In fact it was probably obsolete yesterday! So what&#8217;s the average human to do? Reference a handy visual-aid, of course:</p>
<p><img class="size-full wp-image-504" title="Evolution of Web Video" src="http://www.thoughtprocessinteractive.com/blog/wp-content/uploads/2009/12/evolutionofwebvideo.jpg" alt="Evolution of Web Video" width="500" height="262" /></p>
<p>Sure, this isn&#8217;t the complete picture. Why isn&#8217;t early MPEG on here? What about player technologies, like Flash Player? Where&#8217;s YouTube? Honestly, I left those things off because they dilute the minuscule amount of humor I&#8217;m working with here&#8230; but, I&#8217;ll justify it this way: the story of video <em>quality</em> on the web is mostly about the advancement (and adoption) of compression algorithms — the underlying mathemagic that squeezes video down to something less than than mammoth-magnitude. (I&#8217;m not kidding about the magic: one second of uncompressed standard-definition video is about 30MB. Compressed with h.264, it&#8217;s about 63KB. That&#8217;s a reduction of about 500:1!)</p>
<p>The point is, walk before you run. Know that h.264 and MPEG4 are the compressors that pass for &#8216;good&#8217; on the web right now, and you won&#8217;t be left behind with Australopithecus and the other IE6 users. Then note this: that last guy in the diagram still has a way to go&#8230;</p>
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		<slash:comments>6</slash:comments>
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		<item>
		<title>Not that this will pry folks away from IE6, but&#8230;</title>
		<link>http://www.thoughtprocessinteractive.com/blog/not-that-this-will-pry-folks-away-from-ie6-but</link>
		<comments>http://www.thoughtprocessinteractive.com/blog/not-that-this-will-pry-folks-away-from-ie6-but#comments</comments>
		<pubDate>Thu, 19 Mar 2009 14:42:14 +0000</pubDate>
		<dc:creator>Abram</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[browsers]]></category>
		<category><![CDATA[IE8]]></category>
		<category><![CDATA[Internet Explorer 8]]></category>

		<guid isPermaLink="false">http://www.thoughtprocessinteractive.com/blog/?p=376</guid>
		<description><![CDATA[&#8230; it can&#8217;t hurt to encourage people along.<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.thoughtprocessinteractive.com/blog/not-that-this-will-pry-folks-away-from-ie6-but' addthis:title='Not that this will pry folks away from IE6, but&#8230; ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
			<content:encoded><![CDATA[<p>&#8230; it can&#8217;t hurt to <a href="http://bit.ly/jRN6U">encourage people along</a>.</p>
<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.thoughtprocessinteractive.com/blog/not-that-this-will-pry-folks-away-from-ie6-but' addthis:title='Not that this will pry folks away from IE6, but&#8230; ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Our mantra gets street cred&#8230;</title>
		<link>http://www.thoughtprocessinteractive.com/blog/our-mantra-gets-street-cred</link>
		<comments>http://www.thoughtprocessinteractive.com/blog/our-mantra-gets-street-cred#comments</comments>
		<pubDate>Tue, 10 Mar 2009 18:32:16 +0000</pubDate>
		<dc:creator>Abram</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thoughtprocessinteractive.com/blog/?p=373</guid>
		<description><![CDATA[&#8230; Well, sorta, anyway.<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.thoughtprocessinteractive.com/blog/our-mantra-gets-street-cred' addthis:title='Our mantra gets street cred&#8230; ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/a0qMe7Z3EYg&amp;hl=en&amp;fs=1" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/a0qMe7Z3EYg&amp;hl=en&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>&#8230; Well, sorta, anyway.</p>
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		<title>Earthshaking news: weak apps die fast!</title>
		<link>http://www.thoughtprocessinteractive.com/blog/earthshaking-news-weak-apps-die-fast</link>
		<comments>http://www.thoughtprocessinteractive.com/blog/earthshaking-news-weak-apps-die-fast#comments</comments>
		<pubDate>Sat, 21 Feb 2009 00:17:34 +0000</pubDate>
		<dc:creator>Abram</dc:creator>
				<category><![CDATA[Abram Siemsen]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[iphone apps]]></category>

		<guid isPermaLink="false">http://www.thoughtprocessinteractive.com/blog/?p=369</guid>
		<description><![CDATA[Okay, so that&#8217;s just my overly-snide first-take on this article about iPhone apps. My second take is that I can&#8217;t decide whether this is a positive commentary on iPhone users (i.e. they know useless crap once they&#8217;ve seen it and never look back), or a somewhat less flattering one (they have an endless and apparently [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.thoughtprocessinteractive.com/blog/earthshaking-news-weak-apps-die-fast' addthis:title='Earthshaking news: weak apps die fast! ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
			<content:encoded><![CDATA[<p>Okay, so that&#8217;s just my overly-snide first-take on <a href="http://news.cnet.com/8301-13579_3-10168694-37.html">this article</a> about iPhone apps.</p>
<p>My second take is that I can&#8217;t decide whether this is a positive commentary on iPhone users (i.e. they know useless crap once they&#8217;ve seen it and never look back), or a somewhat less flattering one (they have an endless and apparently purposeless appetite for the latest gimicky digital froth).</p>
<p>I dunno. You guys tell me what you think.</p>
<p>Full disclosure: The device in my pocket was purchased when you still called them &#8220;cell phones&#8221; and they all had hinges in the middle, so this post might just be my pent-up gadget-envy lashing out at my luddite wallet.</p>
<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.thoughtprocessinteractive.com/blog/earthshaking-news-weak-apps-die-fast' addthis:title='Earthshaking news: weak apps die fast! ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></content:encoded>
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		<title>The power and genius of mouseChildren and mouseEnabled.</title>
		<link>http://www.thoughtprocessinteractive.com/blog/the-power-and-genius-of-mousechildren-and-mouseenabled</link>
		<comments>http://www.thoughtprocessinteractive.com/blog/the-power-and-genius-of-mousechildren-and-mouseenabled#comments</comments>
		<pubDate>Wed, 21 Jan 2009 05:17:25 +0000</pubDate>
		<dc:creator>Abram</dc:creator>
				<category><![CDATA[Abram Siemsen]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[actionscript]]></category>
		<category><![CDATA[AS3]]></category>
		<category><![CDATA[Flash]]></category>

		<guid isPermaLink="false">http://www.thoughtprocessinteractive.com/blog/?p=310</guid>
		<description><![CDATA[I admit, this post will be useless for most readers of this blog. But if you happen to be an Actionscript programmer&#8230; I had a minor epiphany today from which you might benefit. Since I started writing AS3 code, I&#8217;ve generally viewed the mouseChildren and mouseEnabled properties of the InteractiveObject class (and by extension the [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.thoughtprocessinteractive.com/blog/the-power-and-genius-of-mousechildren-and-mouseenabled' addthis:title='The power and genius of mouseChildren and mouseEnabled. ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
			<content:encoded><![CDATA[<p>I admit, this post will be useless for most readers of this blog. But if you happen to be an Actionscript programmer&#8230; I had a minor epiphany today from which you might benefit.</p>
<p>Since I started writing AS3 code, I&#8217;ve generally viewed the <code>mouseChildren</code> and <code>mouseEnabled</code> properties of the <code>InteractiveObject</code> class (and by extension the <code>Sprite</code> class) as relatively superfluous. They existed as little more than a recourse for when something accidentally got &#8216;in between&#8217; the mouse and a button that needed to be pressed. And in a sense that is true. But I realized today that those crafty AS3 creators had bestowed upon me a much more substantial tool than I&#8217;d first realized.</p>
<p>Fundamentally, these two properties are straightforward. Setting a Sprite&#8217;s <code>mouseEnabled</code> property to <code>false</code> tells that Sprite to not bother interacting with the mouse. In other words, to stop dispatching MouseEvents such as <code>MouseEvent.CLICK</code>. Likewise, setting a Sprite&#8217;s <code>mouseChildren</code> property to <code>false</code> tells the <em>children</em> of that Sprite to stop dispatching MouseEvents. By default, both properties are set to <code>true</code>.</p>
<p>The magic comes by virtue of the fact that these two properties work <em>independently of each other</em>. If a Sprite has children, setting that Sprite&#8217;s <code>mouseEnabled</code> to <code>false</code> does not prevent the Sprite&#8217;s children from dispatching MouseEvents. Similarly, setting the Sprite&#8217;s <code>mouseChildren</code> to <code>false</code> doesn&#8217;t prevent the sprite itself from dispatching MouseEvents. Why is this cool? Let me count the reasons:</p>
<ul>
<li><strong>Sprite &#8216;flattening&#8217;.</strong> It used to drive me nuts that that a button made of multiple sub-elements (label, hilight, border, icon, etc) would have an indeterminate MouseEvent &#8216;originator&#8217;. That is, the <code>target</code> property of the MouseEvent would be &#8216;label&#8217; or &#8216;highlight&#8217; or whatever depending on the exact pixel over which the mouse rested, rather than simply &#8216;myButton&#8217;. I found myself putting invisible &#8216;mousetrap&#8217; layers in my buttons to sit on top of everything to fix this. It turns out I don&#8217;t need to. By setting <code>myButton.mouseChildren = false</code> all the button parts become a single unit, collectively dispatching MouseEvents with a <code>target</code> of &#8216;myButton&#8217;.</li>
<li><strong>Group disabling. </strong>Need to disable a whole group of buttons? Make them siblings and set the parent Sprite&#8217;s <code>mouseChildren</code> to <code>false</code>.</li>
<li><strong>Event-bubbling simplification.</strong> By setting a container Sprite&#8217;s <code>mouseEnabled = false</code> but leaving <code>mouseChildren = true</code>, you prevent the &#8216;middleman&#8217; from sending unnecessary MouseEvents to high-level MouseEvent handlers. Imagine a calculator, with multiple keys, a display screen, a surrounding &#8216;case&#8217;, a nice little Texas Instruments logo, whatever. If I add a <code>MouseEvent.CLICK</code> listener to the high-level calculator object, I will receive all of the various key clicks, but I will also receive events from the other child elements&#8230; the display, the case, the logo. Even if I set those elements to <code>mouseEnabled = false</code>, the calculator Sprite itself will still trigger its own MouseEvents when I roll over them. By following up with <code>calculator.mouseEnabled = false</code>, the high-level listener will now <em>only</em> receive events from the children that matter, and will not be encumbered with &#8216;false positives&#8217;.</li>
</ul>
<p>Given this greater understanding, I almost wonder why the AS3 creators chose to set the default of <code>mouseEnabled</code> to <code>true</code>. After all&#8230; aren&#8217;t there generally far more &#8216;passive&#8217; display objects on the stage than interactive ones? I&#8217;m sure they had a reason, and it&#8217;s probably one that I could find by Googling around a bit&#8230; but enough is enough. Hardcore geek session over.</p>
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		<slash:comments>9</slash:comments>
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		<title>Another attempt to kill Google. Cuil.</title>
		<link>http://www.thoughtprocessinteractive.com/blog/another-attempt-to-kill-google-cuil</link>
		<comments>http://www.thoughtprocessinteractive.com/blog/another-attempt-to-kill-google-cuil#comments</comments>
		<pubDate>Mon, 28 Jul 2008 14:17:39 +0000</pubDate>
		<dc:creator>Abram</dc:creator>
				<category><![CDATA[Abram Siemsen]]></category>
		<category><![CDATA[Google News]]></category>
		<category><![CDATA[cuil]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[search engine news]]></category>

		<guid isPermaLink="false">http://thinktpi.tpidev2.com/www/blog/?p=45</guid>
		<description><![CDATA[http://news.yahoo.com/s/ap/20080728/ap_on_hi_te/google_challenger_16 (Credit to Skye for pointing this out to me.)<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.thoughtprocessinteractive.com/blog/another-attempt-to-kill-google-cuil' addthis:title='Another attempt to kill Google. Cuil. ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
			<content:encoded><![CDATA[<div id="OriginalPost" class="message">
<div class="formatted_text_body"><a href="http://news.yahoo.com/s/ap/20080728/ap_on_hi_te/google_challenger_16">http://news.yahoo.com/s/ap/20080728/ap_on_hi_te/google_challenger_16</a> (Credit to Skye for pointing this out to me.)</div>
</div>
<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.thoughtprocessinteractive.com/blog/another-attempt-to-kill-google-cuil' addthis:title='Another attempt to kill Google. Cuil. ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></content:encoded>
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		<item>
		<title>It floats my boat, anyway…</title>
		<link>http://www.thoughtprocessinteractive.com/blog/it-floats-my-boat-anyway%e2%80%a6</link>
		<comments>http://www.thoughtprocessinteractive.com/blog/it-floats-my-boat-anyway%e2%80%a6#comments</comments>
		<pubDate>Wed, 11 Jun 2008 15:04:45 +0000</pubDate>
		<dc:creator>Abram</dc:creator>
				<category><![CDATA[Abram Siemsen]]></category>
		<category><![CDATA[Display advertising]]></category>
		<category><![CDATA[Online Marketing News]]></category>
		<category><![CDATA[bud light]]></category>

		<guid isPermaLink="false">http://thinktpi.tpidev2.com/www/blog/?p=7</guid>
		<description><![CDATA[The banners we did for the Bud Light Party Cruise (via Cannonball) are now running on www.theonion.com. Whoo hoo!<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.thoughtprocessinteractive.com/blog/it-floats-my-boat-anyway%e2%80%a6' addthis:title='It floats my boat, anyway… ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
			<content:encoded><![CDATA[<p>The banners we did for the Bud Light Party Cruise (via Cannonball) are now running on <a href="http://www.theonion.com/">www.theonion.com</a>. Whoo hoo!</p>
<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.thoughtprocessinteractive.com/blog/it-floats-my-boat-anyway%e2%80%a6' addthis:title='It floats my boat, anyway… ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></content:encoded>
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		<title>CNN blocked my driveway.</title>
		<link>http://www.thoughtprocessinteractive.com/blog/cnn-blocked-my-driveway</link>
		<comments>http://www.thoughtprocessinteractive.com/blog/cnn-blocked-my-driveway#comments</comments>
		<pubDate>Mon, 09 Jun 2008 21:35:17 +0000</pubDate>
		<dc:creator>Abram</dc:creator>
				<category><![CDATA[Abram Siemsen]]></category>
		<category><![CDATA[Multimedia News]]></category>
		<category><![CDATA[CNN]]></category>

		<guid isPermaLink="false">http://thinktpi.tpidev2.com/www/blog/?p=4</guid>
		<description><![CDATA[Stevie’s reaction when her lunchtime exit today was interrupted by the CNN Election Express Yourself Tour trailer pulling into our parking lot: “What the heck is going on here?” Business, Stevie. Big business.<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.thoughtprocessinteractive.com/blog/cnn-blocked-my-driveway' addthis:title='CNN blocked my driveway. ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
			<content:encoded><![CDATA[<div id="OriginalPost" class="message">
<div class="formatted_text_body">
<p>Stevie’s reaction when her lunchtime exit today was interrupted by the <span class="caps">CNN </span>Election Express Yourself Tour trailer pulling into our parking lot: “What the heck is going on here?”</p>
<p>Business, Stevie. Big business.</p></div>
</div>
<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.thoughtprocessinteractive.com/blog/cnn-blocked-my-driveway' addthis:title='CNN blocked my driveway. ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></content:encoded>
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