I came across this the other day on a blog somewhere and thought it was a great example of clever interactive marketing: It seems Charmin has become the “sponsor” of a little site called sitorsquat.com. Essentially, this site (which has existed in some form since ’07) uses Google maps to locate the closest public restroom to an address entered by a user.
Now, thanks to Charmin, users can download free mobile applications for iPhones and BlackBerrys that use GPS to show you the way to the nearest public pit stop. Not only will you get location, Sit or Squat also lets users rate each restroom based on ick-factor (an average rating above 2.5 is “sit,” below “squat”) so you can avoid less than stellar accommodations (if you have the luxury of being picky).
Being a toilet paper company, this is obviously a great fit for Charmin, and it’s getting them a lot of buzz on blogs and other traditional media outlets-which is the point, of course. What’s so interesting about it though, is that Sit or Squat was a pre-existing site – the lesson being that you don’t necessarily need to be a corporate giant for a good, common-sense interactive site or application to pay off. Certainly, Charmin’s saving some cash by avoiding the cost of custom application development and Sit or Squat now has a corporate sponsor to finance their brainchild and tell the world about it. It’s a win-win.
Something amazing happened to me today. I was just contacted by my future self, via Trillian communication. Though this experience has been quite magical, I am immensely disturbed to discover that my sense of humor and memory of great movies will be erased by evildoers. I guess all those political comments I made on Twitter caught up with me.
But the good news is that we will still be using Trillian in the future. Here’s your proof:
Unless you’ve been living under a rock for the past 6 months (which may not have been a bad idea for some industries; cut overhead at least) you’ve heard of the new social networking website Twitter. Twitter simply asks the question “what are you doing?” and then chronologically tracks status updates.
Many are singing (or tweeting) praises for the simplicity and ease of using twitter to connect with friends, and the proof of the pudding is in the traffic. Twitter has grown to 8 million users in the U.S., doubling in size in the past 4 months!
Facebook evens seems to have taken a page from twitters book with a recent redesign to highlight what were formerly known as status updates. However, 94% of facebook users dislike the new design. Oops.
I’m not completely sold on Twitter just yet. Maybe I’m a cynic, but it seems like an old product in a shiny new wrapper. I could have updated my status on instant messenger, facebook, linkedin, or blogger and it would essentially accomplish the same thing. I could communicate with friends and generate followers just the same on any of these other time-tested services. As Twitter climbs the Top 100 sites I have to ask one question:
Does Twitter revolutionize social networking or it is just 15 minutes of fame in 140 character increments?