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Trend Spotting is Still a Recipe for Success

The rise of e-commerce has certainly had an unmistakable effect on entrepreneurship and the likelihood of success for new businesses, but if ten-plus years in the web development industry have taught us anything, it's that there's still no better way to tip the scales in your favor than to look out for trends and ride the wave all the way to the bank.  Bonus points for spotting a trend and carving out a unique or superior way to meet the rising demand. Case in point: Energypimp.com.

Recognizing an opportunity in the rapidly growing market for energy drinks in the U.S., the folks behind Energypimp.com sought to grab a slice of the $6.6 billion (and growing) energy drink pie. With market research firm, Packaged Facts, projecting a 2.7 billion growth by 2011, it would seem they picked a pretty good time to get in the game. But, having done their homework, Energypimp also recognized a growing backlash against run-of-the-mill energy drinks that are loaded with caffeine and harsh stimulants. They foresaw the growing demand for safe, natural, healthier alternatives and sought to combine the idea of a superior product offering with rock-bottom, wholesale pricing to attract this growing pool of unsatisfied consumers.

Just two weeks ago, we launched their brainchild, Energypimp.com. With a well-stocked inventory of high-quality energy products at close-out prices, they're quickly on their way to becoming the online supplier of choice for clients looking to buy 5 hour energy drink, 6 hour power shots and more - Proof positive that a keen eye and a unique approach are still the surest paths to business success, online or off.


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