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case study - Drury Outdoors

The team over at Drury Outdoors had a number of objectives in mind when they came to TPI to update druryoutdoors.com. First and foremost, the new site had to carry over the look and feel of their popular television programs on Drury TV. Next, they were hoping to better utilize footage from some of their shows on the web site and provide a streamlined process for ecommerce as well as the added functionality of several interactive applications for their fans.

As a greater emphasis on video was a primary objective for the Drury team, TPI used advanced flash and mulitmedia technology to weave video throughout the site. In addition, an easy -to-use content management system was built to encourage frequent updates and ensure that the process for doing so would be simple and smooth.

To help facilitate frequent polling and fan votes, TPI built a custom application to allow users to cast votes online and organize the tallying process for Drury on the backend. To add a greater degree of interaction for Drury TV fans, we also incorporated the Drury Outdoors blog and added capability for a video journal.

The new and improved druryoutdoors.com has been well-received by Drury TV fans since its midsummer debut in July. Despite an ever-weakening economy and an overall decrease in company-wide sales totals, Drury has experienced a near 15% increase in online sales as compared to the online sales totals for the same five month period in the previous year.

 


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