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case study - Satori Energy

Satori Energy provides large corporations with state-of-the-art energy efficiency and management technology that help to lower their energy costs and increase profits. Though Satori's principals have nearly two decades of experience in the energy optimization industry, the company itself is a relative new player to the trade. TPI was enlisted to re-design and develop the existing Satori site to better serve as a valuable source of information about their services and help establish credibility as an industry leader.

In the discovery and planning stage, Satori made it clear that they wanted the new site to reflect their "hi-tech" nature in a way that would be visually appealing and engaging for users.  To accomplish this task, we placed a greater emphasis on the strong, vibrant colors of their logo, using the fiery red, orange and yellow tones throughout.  As a means to bring this combustible energy to life to an even greater degree, we incorporated an engaging Flash presentation into a banner that appears on each page.

So as not to overwhelm the user, the rest of the site uses neat lines, subtle shading and white to create a clean, streamlined look and feel.  The user is guided to appropriate site sections by clear "calls to action" that encourage further exploration and contact.

In addition to satisfying our client's expectations and objectives, the newly designed Satori-Energy.com has been well received across the board since its February launch. We look forward to continuing our work with Satori Energy over the next several months.


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