about
company our thoughtprocess news careers faqs thinkubator (the blog)- questions?
- drop us a note
- 314.853.5241
case study - Sack Daddy
We designed and built SackDaddy.com, so we were well aware that the ginormous sack furniture at Sack Daddy wasn't like anything else you've ever had the pleasure of kicking back on. Trouble was, it seemed that there weren't quite enough other people who got the message. To spread the word, the great minds behind Sack Daddy came back to us to launch a full-scale search engine optimization offensive.
After a comprehensive round of key word research, we identified 30 phrases that would help Sack Daddy attract a steadier stream of relevant traffic to the site and beef up sales. Initially, we added a total of 15 pages of optimized copy to the site and almost immediately experienced a huge surge in traffic.
As of July 2009, traffic on the site had increased over 150%. Additionally, conversion rates have risen from 0% to 2.54% and SackDaddy.com has gained 41 new rankings in the top 30 search results - 13 of which are in the top 10.
This month we'll be kicking off a Pay-Per-Click campaign and some possible social media marketing to build on the SEO success. We'll keep you posted on our progress!
related projects
get on the list
Subscribe to our newsletter to get in the know.