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case study - It's a Secret!
We can't actually tell you who we completed this project for, but we figure the guessing game can only add to what is already a pretty interesting case study! A few months ago our mystery client approached us to help them turn the kernel of an international, online retail business into a full-blown, e-commerce business plan.
Our mission was to provide them with the background information they needed to assess the viability of their idea and submit recommendations on if and how they should proceed in turning their plans into reality. To accomplish this goal, we used our experience, knowledge and a few tricks of the trade to complete a comprehensive discovery and planning analysis. Not only did this investigation include exhaustive competitive research, an examination of brand strategy and the determination of the true market landscape in question, it also identified the probable audience and key words and phrases around which the site should be built in order to gain the greatest competitive advantage.
Our research was also used to create a full-scale marketing plan that included exploration of possible viral tactics, kick-off strategies and the groundwork for a future Pay-Per-Click campaign.
At the end of this process we presented our findings and recommendations in a thorough, collaborative presentation that was followed up with a written record of our conclusions for future reference. At this point, our clients are examining the information we have presented to them and contemplating the next steps on their road to international success.
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