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case study - Fappani
Some time ago, we worked with the fine folks over at Fappani Performance Horses to design them a website that was befitting of the caliber of their facilities, horses and Championship rider, Andrea Fappani. So, when it came time to give the site a new, fresh look, we were thrilled that they came back to us for round two!
This time around, Fappani was looking for a more dynamic and engaging look and feel. One that captured the close knit environment and camaraderie of this family-owned and operated business while still conveying their position as one of the most respected players in the reining industry.
In keeping with defining brand elements we had established with the last site, we maintained a dark and bold color palette that beautifully compliments a site-wide focus on oversized images straight from the Fappani ranch and show arena that dominate the pages site-wide. Tightly-cropped for artistic effect, the use of Fappani photography in such a striking way truly captures the spirit of the business and the family behind it. New and improved functionality and strategic search engine optimization add to the appeal of the new fappaniperformance.com.
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